At the 3rd edition of the "Data and AI Night" organized in Paris by Republik, a longstanding leader in B2B events and a recognized player in the Data and AI ecosystem, Septodont was thrilled to receive the Bronze medal in the "Client/Supplier Co-construction" category for the "AI BOT Claire" project.
As part of our efforts to accelerate its digital transformation, Septodont and its partner agency VML developed a virtual assistant powered by generative AI – Claire – to support dental professionals in their purchase journey and provide answers to their questions 24/7. To meet the needs of our clients and their quest for quick and accurate information, Claire was built from scratch to comply with pharmaceutical regulations, a groundbreaking achievement in the industry.
Optimized customer experience
The solution offers several features aimed at optimizing customer experience. Claire delivers personalized answers to product questions recommends relevant content such as product brochures, case studies and educational content. It also suggests complementary products, guides users towards purchase with tailored promotional offers, and connects them to a Septodont contact if needed.
Meet Claire from Septodont
Industry recognition
At the "Data and AI Night", a jury composed of ten professionals from major groups emphasized Septodont's boldness as a mid-size company in the pharmaceutical sector for investing in AI and democratizing its use, by deploying a solution covering the entire customer journey, from product information to purchase, including CRM integration.
Suzanne Eng,Digital Marketing Manager
“ We are very proud to receive this award, which is the result of managed risk-taking, a strong desire to challenge the status quo, and successful team collaboration. Our goal is to best support our sales force, and to establish digital as an essential channel in the growth of commercial performance. This project perfectly reflects one of Septodont's values: We Forge New Paths. ”
About Republik
Republik is a historic and committed player in the B2B event industry, organizing prestigious events that bring together the entire Data and AI ecosystem to reward the most innovative initiatives.
About VML
VML is a creative marketing agency, a global leader in its field, and Septodont's key partner in the development of the AI BOT Claire project. VML brings its expertise in artificial intelligence and technological solutions to co-create innovative and ambitious projects.
Photo credits: Republik.
March 19th, 2025
